Systems keep things running. Stories make them worth remembering.
I care about work that is both clear and alive. The systems underneath should be sharp and dependable; the words and visuals on top should feel honest and human.
My background lives between SEO, applied AI, photography, and poetry. Everything I build sits in that middle space where strategy meets story.
See how I work →How I think
When people understand how you think, they already know what it will feel like to work with you. These are the anchors I come back to.
Creative clarity
I turn foggy, half-formed ideas into language, visuals, and frameworks people can actually use.
Practical AI
I use AI where it genuinely helps: small, reliable workflows that save time and reduce friction instead of adding noise.
Human-centered systems
Whether it’s SEO, content, or automation, I design things to feel intuitive, sustainable, and honest—not performative.
Signature Projects View All Work
SEO Brand Audit Tool
An intelligent system that crawls brand assets to identify visibility gaps, semantic opportunities, and technical SEO health instantly.
View Tool Breakdown →Custom GPT for Markdown
A specialized automated workflow that converts complex data into clean, structured markdown files for static site generation.
View Workflow →LLM Architecture Research
A deep dive into how Large Language Models mimic human cognition, specifically focusing on semantic versus episodic memory systems.
Read Research →
4Seasons By Autumn 